A fitness brand sought a refreshed identity to introduce their new wellness space, one designed to welcome a diverse community on their health journeys.
The fitness center offer a variety of fitness programs led by experienced trainers that are tailored to individual needs and preferences. With a whole new identity, the studio aimed to establish a diverse wellness community center that is cost-efficient and welcomes clientele to share their health journey within the community.
MY ROLE
The objective is to focused on introducing Platforme 6610 as a competitive brand new fitness center which aimed to help individuals in being active, improve their lifestyle, and build a vibrant communities. As a UX designer I'm responsible to develop a new branding which includes in creating logo concept, design assets, and landing page.
A fresh identity
I worked closely with the team to understand their values, vision, and mission. This helped me create visuals that truly represent who they are. The new logo reflects a welcoming wellness space for anyone looking to build their health journey as a community. The refreshed branding delivers a sense of modern identity that embodies diverse community and affordability, giving the brand a modern and friendly identity.
The new platform
The landing page serves as both an informative platform and a key touchpoint in their sales process by highlighting trainers and services. I designed a multilingual experience to support their diverse audience and showcased the new brand identity through a bold, immersive visual approach. By integrating Platforme’s updated branding system, I ensured the website not only reflected their refreshed look but also remained practical and feasible for real-world use.
